what are b2c and b2b marketing

What Are B2C and B2B Marketing?

B2B and B2C are terms created with an online marketing application. B2B marketing refers to business-to-business marketing, while B2C refers to business-to-consumer marketing. The main difference between B2C and B2B Marketing: In B2C marketing, the product or service is delivered directly to the consumer, while in B2B marketing, the product or service is marketed to other companies.

Whether it's marketing to end consumers or other businesses, the first step of marketing is basically the same: To find out who the customer is and what they need to hear. Although many people assume no difference between B2B and B2C marketing, this is an incorrect assumption. The motivating factors behind the two types of buyers and the information they seek when purchasing a product or service differ significantly. These factors thus influence the marketing approach.

What is B2B Marketing?

B2B marketing is how a company delivers its products and services to other companies instead of the end-user. In this type of marketing, the gain is more, but the process is longer as the buyer takes the purchasing decision rationally rather than an emotional impulse. The buyer has to see if the deal is profitable and helps their company profit from the transaction.

B2B marketing strategies should be shaped in places where you can find other companies doing business using your products and services. Social networking platforms where company officials are for business purposes, catalog sites where you can publish information about your products and services, and events where you can gather people working in areas related to your industry to create a network are essential for B2B marketing strategies.

Features of B2B marketing:

  • Relationship-oriented
  • Small, targeted customer base
  • Longer sales cycle and longer purchasing process
  • Rational purchasing decision

What is B2C Marketing?

B2C marketing, on the other hand, is the model in which a company's products and services reach the end-user. B2C marketing strategies should be developed in areas where individual users benefit from your products or services.

Social media platforms, for example, are ideal for creating low-cost and target-oriented ad campaigns. Personalized coupons, SEO and SEM campaigns built with long-tail keywords, blog posts that attract the attention of the end consumer are essential elements to consider when creating your B2C marketing strategies. Email campaigns are also a part of this type of marketing as the customer is taken to a landing page where they have to make a few clicks to complete the transaction. What's more, excellent customer service is essential to having loyal customers.

Features of B2C marketing:

  • Product-oriented
  • Great customer opportunities
  • Fast purchasing process
  • Emotion-based decision to buy
  • Consumers need to create a willingness to buy

Difference Between B2B and B2C Marketing

The difference between B2B and B2C marketing is who the customer is and therefore how to communicate with the customer. B2B customers focus more on logic while B2C customers concentrate more on the benefits of the product. B2B customers’ personal feelings are not included in their purchasing decisions but B2C customers bring their emotions more into the business.

B2B Marketing Strategies


B2B commerce is a type that needs to be more professional than B2C marketing. To do B2B marketing, companies must first provide trust. In this context, the company website must be visible in search engines. In order to increase the rankings of the company in search engines, SEO practices should be done, and appropriate keyword strategies should be applied.

Social Media and Mailing Management

Today, the presence of corporate businesses on social media platforms is a must. However, not all social media platforms have the same purposes. Because the purpose of usage and user base of each social media platform is different, for example, Instagram and Facebook are more useful for personal use and B2C marketing techniques. However, social media channels such as LinkedIn, YouTube, and Twitter are much more helpful and important for corporate businesses, a.k.a B2B marketing. LinkedIn, which currently hosts more than 30 million companies and 15 million active job postings, is the most important B2B social media channel that more than 90% of employers use regularly.

Content Marketing

The most important element in the B2B business model is the mutual trust of businesses. The trust of target companies can be gained, and the work's quality can be explained thanks to websites, blogs, social media platforms, and of course, ads supported by quality and original written, or visual content.

Marketing as Teamwork

In industrial markets, technical knowledge is often important. In this context, when doing B2B marketing, support should be obtained from technical personnel who have a good grasp of the technical aspect of the business.

Training Events

One of the most effective methods of connecting with corporate businesses in industrial markets is technical training. Technical training, organized annually or monthly, is an incredibly efficient promotional technique. These events both increase the company's popularity and help to gain loyal customers in the long run.

B2C Marketing Strategies

Social Media Platforms

There are billions of people using social media all over the world. Being active on social media is seen as one of the most effective ways for brands to reach their target audiences efficiently in a shorter time. Especially B2C brands have to be present in all areas of social media to reach their target audience directly. There are different metrics for each platform to be current in social media and achieve the desired marketing goals. But the first step is to determine a target efficiently audience.

Blog Contents

Blogging about the work done or the service provided serves two purposes: it informs clients and helps the firm become more reliable. In B2C marketing, if you create content that is worth reading and that your target audience will follow with interest, you can both impress your customers and rank high in search engines.

Membership Programs

One of the essential steps to connect individual consumers to a brand and make them loyal customers is membership packages or programs.


For B2C brands, email marketing is both a cost-effective and effective way to reach the target audience directly. E-mails can be diversified with content such as guides, infographics, promotion videos/images about products or services, making them much more interesting.

Search Engine Marketing (SEM)

The search engine marketing system, which works with the cost-per-click feature, aims to see the business in the top rank in search engines, thus attracting more visitors to the B2C website. SEM and SEO are different marketing methods. With SEO, a number of improvement studies are carried out to rank higher in search engine rankings. SEM, on the other hand, aims to appear at the top of search results with paid ads.

Influencer Marketing

Although accounts with hundreds of thousands or millions of followers come to mind when it comes to influencers, it is also a useful strategy to work with industry-specific micro-influencers. In B2C marketing, it is possible to work with low-follower accounts to increase brand awareness, promote products or services, and reach the target audience.

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